TNS Logo

Brand & Communications

Building Brands for Growth

Brand success is ultimately dependent on consumer behaviour and understanding the dynamics of decision-making.

Our combined expertise allows us to create strategies in order to influence the attitudes and behaviours that lead to brand choice, even in the most challenging environments. Our in-depth conversations with Australian consumers allow us to understand our people and provide our clients with precise analysis of how their customers make decisions, what their underlying motivations are, and the strategies that can be employed to grow, protect and share brand equity.