Connected cars offer the biggest opportunity for vehicle manufacturers in decades. By 2020 eight out of ten new cars will be connected. Clever, relevant features that enhance driving safety, pleasure and convenience are now high on the buying agenda of tech-savvy consumers. This is good news for original equipment manufacturers (OEMs), many of which have invested in developing new capabilities in software and connectivity.
Connectivity innovation moves fast especially when technology giants also want a piece of the action. Manufacturers have to move faster than ever before to seize the opportunities presented by a Connected Car future.
Access our exclusive 8 minute industry webinar to hear from TNS’ Jon O’Loughlin as he shares our latest insights on the needs of the connected consumer and outlines a way ahead for car manufacturers and OEMs.